by Jon Toy | Apr 13, 2016 | 5 Gears System, General Business, Marketing, Operations, Sales
I get asked quite often what books I’m reading, read or recommend reading. In fact, one of my most popular blog posts is my Top Reads from 2015. So I decided to put together a list of the top 15 books that have helped shape my thinking. These aren’t all...
by Jon Toy | Mar 22, 2016 | 5 Gears System, Sales
How would a child view your prospect? My daughter loves dolls. In fact for her birthday she went out on a very special date. It involved dinner, shopping and a dancing show with front row seats. It was quite a treat. The shopping part of the event included purchasing...
by Jon Toy | Mar 3, 2016 | 5 Gears System, Marketing, Sales
My family and I just returned from Disney World. It was a great trip. One thing is for certain, they know how to take your money…and have you leave happy about it. Why is that a business like Disney can take your money in ridiculous amounts, and yet most business...
by Jon Toy | Jan 27, 2016 | 5 Gears System, Sales
WOW can look like Chocolate Chip Cookies to your customers My family was returning from a week long trip to visit extended family and decided to stop to get food before the rest of the long drive home. We pulled into a family friendly place that has a great indoor...
by Jon Toy | Jan 27, 2016 | 5 Gears System, General Business, Marketing, Sales
When I have polled small business owners in the past no fewer than 95% of them say that “word of mouth” advertising and referrals are their best source of leads. They also typically say that they want to get more referrals because they are the easiest to do business...
by Jon Toy | Jan 13, 2016 | 5 Gears System, Uncategorized
Would you like fries with that? 3 Ways to Boost Your Average Order Do you remember when you purchased your food at McDonald’s and they actually asked you “Do you want fries with that?” Not something you typically hear anymore, since everything is in value meals and...
